How Top Startups Transform Markets: Insights from Jahanvi Sardana at TechCrunch All Stage

The TechCrunch All Stage summit promises to be a pivotal event for founders and investors, providing a space where over 1,200 startup leaders and venture capitalists gather to foster connections and acquire actionable growth strategies. Scheduled for July 15 in Boston, this year’s event includes a new addition—a breakout session led by Jahanvi Sardana, partner at Index Ventures.

Decoding Market Creation with Jahanvi Sardana

Jahanvi Sardana will explore one of the most critical startup disciplines: understanding and expanding the total addressable market (TAM). Rather than simply sizing up existing markets, Sardana will reveal how truly exceptional startups define new markets—reshaping opportunity landscapes and outgrowing early projections.

Through real-world examples from Datadog, Adyen, Wiz, Shopify, and Airbnb, Sardana will explain how high-growth companies identified new trends, removed adoption barriers, and continually increased their TAM. Attendees can expect to gain practical insights for scaling their own ventures, especially those seeking to disrupt or redefine their industries.

Learn Directly from Expert Investors

Bringing her expertise as a B2B investor, Sardana—who specializes in cybersecurity, enterprise software, and fintech—partners with gritty founders from pre-seed to pre-IPO. Her track record spans prior roles at Stripes and Aquiline Capital Partners, grounding her perspective in real investment and market-entry experience. During the session, she will address founder questions on scaling, execution, and market validation, offering advice founded on both data and deep industry understanding.

Deep Founder Analysis

Why it matters

The focus on TAM expansion and market creation is timely for founders navigating saturated or competitive sectors. As more investors—such as Jahanvi Sardana—prioritize startups that generate new demand over those simply entering existing verticals, understanding these strategies becomes crucial. The push toward market-shaping behavior signals a shift from incremental innovation to bold category creation, a trend shaping the next wave of unicorns.

Risks & opportunities

For many founders, chasing TAM growth comes with risks, including overextension and unclear product–market fit. However, those who successfully orchestrate market creation can achieve dominant defensibility and outsized returns. History shows companies like Airbnb initially struggled to articulate their market size, but by redefining the travel and lodging sector, they unlocked explosive growth. On the flip side, founders must balance ambition with data-driven execution to avoid costly pivots or missed targets.

Startup idea or application

Inspired by this session, founders could explore solutions that help startups dynamically map and project their evolving TAM. For example, an AI-powered analytics platform could continuously synthesize emerging industry data, competitor moves, and consumer trends to surface untapped market segments. This tool could provide real-time recommendations on where and how to expand, giving founders a tactical edge in market creation and positioning.

Strategies for Startup Success

Beyond Sardana’s session, TechCrunch All Stage features additional learning opportunities with leaders like Charles Hudson (Precursor Ventures), Brandon Krieg (Stash), and others. Whether you’re a founder seeking actionable insights, a VC scouting disruptive ideas, or a team ready to network, this event offers practical strategies, workshops, and essential contacts.

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