Instagram Introduces Feature to Rearrange Profile Grid and More Creative Tools
Instagram has revealed new features including the long-awaited ability for users to rearrange the layout of their profile grid. Alongside this, the social media platform is experimenting with an option allowing users to quietly post content to their profile without it appearing in followers' feeds. Additionally, Instagram now supports streaming music from Spotify directly within Instagram Notes and is launching an initiative to nurture emerging creators.
Customize Your Profile Grid
The capability to rearrange posts on a user’s profile has been among Instagram’s most requested enhancements. Previously, posts were displayed strictly in chronological order except for the ability to pin select content. With the new update, users can reposition posts to curate a grid appearance that better suits their personal style or highlights favorite content.
This feature was initially teased by Instagram head Adam Mosseri earlier in 2025 and aligns with earlier development efforts observed as far back as 2022, when the idea was temporarily set aside. Instagram is now ready to roll out this update soon, enabling greater creative flexibility in profile presentation.
Quiet Posting to Reduce Pressure
Instagram is testing a new way for users to publish posts to their profile discreetly without pushing the content to their followers' feeds. According to Mosseri, this feature aims to make creative expression less daunting by allowing users to share without the pressure of immediate widespread attention.
Though this might not appeal to creators seeking large engagement, it offers a low-pressure option for those focused on building their profile over time. It shares similarities with the existing "trial reels" feature that lets creators post videos unseen by their followers, which has reportedly encouraged more frequent content creation.
Spotify Integration and Support for Emerging Creators
A new integration with Spotify lets Instagram users share what they're listening to in real time via Instagram Notes, enabling followers to discover their music tastes instantly.
Instagram also launched Drafts, a program to collaborate with emerging talent by providing tailored support that may include funding, creative collaboration, and networking opportunities. The platform clarified that Drafts is not a dedicated creator fund but a flexible mechanism to assist creators with unique projects.
DeepFounder AI Analysis
Why it matters
The ability to rearrange profile grids and quietly post content reflects Instagram’s evolution toward offering users more control over their digital identities and expression. For startups and founders, this signals a broader trend in social platforms prioritizing personalization and reduced social pressure, which can influence user engagement and content diversity.
This development highlights a shift from rigid content flows to more modular, user-managed experiences, impacting how brands and influencers strategize their online presence.
Risks & opportunities
The new features present opportunities to capture niche user segments who value curated online profiles and less intrusive sharing options. However, the quiet posting model might reduce content visibility, challenging content monetization and discovery.
Platforms like TikTok and Snapchat have similarly experimented with content visibility control, showing that while users appreciate flexibility, there can be trade-offs in engagement perception and advertising reach.
Startup idea or application
A startup could develop an AI-powered tool that helps users optimize their social media grid layouts for aesthetics and engagement impact using data-driven recommendations and automated rearrangement. Additionally, the tool could offer guidance on when to use quiet posting versus public posting for different content types to balance reach and personal branding.
Another direction is a platform that supports emerging creators by connecting them with tailored resources—funding, collaborations, and exposure opportunities—leveraging insights from Instagram’s Drafts initiative.
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