Samsung Eyes Next-Gen Wearables: From Glasses to Smart Earrings and Necklaces

Samsung is signaling an ambitious expansion of its wearables portfolio by exploring new form factors, including smart glasses, earrings, and necklaces. After launching its first smart ring last year, the company now aims to push the boundaries of how users can interact with technology on the go.

Expanding the Horizons of Wearable Tech

With its recent release of a fitness-focused smart ring, Samsung has already started diversifying beyond the smartwatch. Looking ahead, Won-joon Choi, COO of Samsung’s mobile experience division, told CNN the company is reimagining what it means to be connected—without always relying on a smartphone. Choi explained their goal is to create devices you wear, making communication and daily tasks hands-free and seamless. Potential products could range from glasses and rings to earrings and necklaces, each offering new ways to interact with digital services.

Earlier this year, reports surfaced of Samsung partnering with Google to develop smart glasses, and further advances in AR-focused microdisplays have been highlighted in Korean media. These efforts show a clear intention to lead the next wave of innovation in consumer wearables.

Deep Founder Analysis

Why it matters

Samsung's strategy indicates a major shift for the consumer tech industry, moving from the era of watches and bands to a much richer ecosystem of on-body devices. Startups and founders should note that mainstream players are legitimizing form factors previously considered niche or experimental. This move could lower barriers for startups developing complementary products, ecosystems, or B2B solutions in wearables and digital health.

Risks & opportunities

Market expansion into diverse wearable formats comes with risks: consumer acceptance of unconventional devices like smart earrings may lag, while interoperability and privacy concerns will need proactive solutions. However, the upside is significant—new wearable forms unlock novel data streams and real-time contextual access, providing fresh ground for health, productivity, and communication startups. Reference: Apple’s AirPods evolution shows that non-traditional wearables can eventually become massive market drivers when usability aligns with need.

Startup idea or application

This emerging landscape creates space for founders to create an AI-powered, hearable earring that discretely translates conversations or delivers personal reminders. Alternatively, a platform—compatible with multiple wearable forms—that manages user consent and privacy across connected jewelry could serve both end-users and device manufacturers seeking trusted data handling.

Looking Ahead for Founders

Samsung’s aspirations dovetail with trends across the wearables market: From smart glasses collaborations (as seen with Google) to advances in AR microdisplays, the ecosystem is growing fast. For more on how AI-driven innovation is moving beyond the wrist, read DeepFounder’s analysis of emerging smartwatch AI applications.

Wearables Samsung Smart Glasses Smart Jewelry Startup Insights

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